Questtonó is an innovation and design consulting firm, which works with a systemic approach focused on people. Their PR challenge revolved around boosting the company’s visibility among potential clients and partners, as well as expanding their brand recognition beyond the field of design. We also helped them consolidate a new brand and a new global positioning, which are better aligned to modern market needs and the company’s personality.
We started off with a PR diagnosis that included an in-depth analysis of the way the company’s main competitors used their proprietary communication and spontaneous media channels. We subsequently mapped the main key messages of Questtonó and their communication potential. Since then, we have been working on actions that have already yielded important results, such as the promotion of projects and spokespeople on media vehicles such as Folha de S.Paulo, Draft and GQ, in addition to organizing networking meetings and producing press events.