In Brazil since 2009, technology consulting firm ThoughtWorks was very well known within the local tech community, but had very low visibility among big market players. As such, we were hired to develop a PR strategy that focused on positioning the company as an excellent partner in all things technology-related, highlighting the attributes that best reflect its personality. In order to achieve that, we developed a strategy to draw the attention of the media and influencers through the company’s products and purposes.

 The results were published in several vehicles available in the entire country such as Exame, Época Negócios, Valor Econômico and Forbes, and has allowed ThoughtWorks to consolidate its image not only as an important player on the tech scene, but also as a company that is truly committed to diversity and the impact its work has on society.


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