1. IDENTIFYING PURPOSES
Mapping the why, how and what of your business
2. KEY MESSAGES
Fine-tuning of key messages to be conveyed to reach your goals
3. COMMUNICATIONS FIELDS / AREAS OF INTEREST
Study of target audiences and communications fields to be reached through means of communication and influencers
4. PR LANDSCAPE TODAY
An overview of what PR jobs represent today
5. PRIORITY CHANNELS AND INFLUENCERS
Organization of the channels and influencers that are most important for your business
6. PRESS RELEASES
How to structure content for workshops in an assertive manner to communicate well with journalists and influencers
7. MOCK INTERVIEW
Exercise conducted to put into practice the main lessons learned, by answering questions that simulate a meeting with journalists and influencers
“The content presented by you was extremely rich and really helped fine-tune the pitches of the companies we accelerate. We are very glad to have had your support”.
“I really enjoyed having a structured talk about this one particular subject and learning more about tools that can help make our team self-reliant. The exercises proposed helped us identify story ideas and train our team to produce materials suited for direct conversations with journalists and influencers. Highly recommended to companies of all sizes!”
Partner at LiveWork
“The workshop was really great, dynamic and conducted in a very creative and rich manner to reach new ideas about our business”.
Partner at Concretta
WOULD YOU LIKE TO PARTICIPATE?
Send us your e-mail address! We will get in touch with you with more information.